We’re really happy with the results that people are achieving with the vitamin C. It really works on hyperpigmentation and growing of the skin, providing good nutrients to the skin. Another star of our line is our 20% Vitamin C+E Ferulic Acid Serum. We’re paraben-free and also fragrance free-free of all the kinds of things that can cause sensitivities. We have absolutely no fillers and no carbomers. We started off with a hyaluronic acid serum: We call it 100% Pure because it only has four ingredients. We basically put all of our money into the active ingredients, not into the fancy packaging or anything like that because, at the end of the day, you’re just going to throw it away. We want to just do the right thing with skincare, educating individuals and making sure that they are making educated decisions as to what routines they’re going to use. We’re really proud to be in the position that we’re in now. We really didn’t do an advertising and marketing budget until 2017. Not everyone can afford a $60 serum…We can provide it at an inexpensive cost, it’s going to provide you with great skincare for the long run. It’s our fundamental : Skincare doesn’t need to be expensive to be effective. When you want to buy something more expensive, you think it’s going to work for you better, and that’s not the case. In 2009, my husband, who is our founder and formulator of all of our products, founded the company on the basis of wanting to provide skincare that’s effective, that’s natural, that has less chemicals, that has a high concentration of active ingredients, and that has a price point that’s inexpensive for individuals. Related: A Dozen Big-Time Beauty Trends At IBE LA In it, Pedersen elaborates on the brand’s mission, its emphasis on ethical practices beyond manufacturing, and how it feels to serve customers since 2009. Timeless skincare skin#Timeless Skin Care exhibited at Indie Beauty Expo Los Angeles 2019 in January, and the Indie Media Lab, together with Timeless, arranged to produce the following founder video. In 2017, the brand and Veronica Pedersen were featured on “Modern Living” with Kathy Ireland. Its website offers serums, creams and sprays in addition to thoughtful touches such as a DIY Beauty Box and refill-sized products. Based in Rancho Cucamonga, Calif., the company produces its stockkeeping units in its own facility. Ten years into its grand project, Timeless is sticking to its formula of steady growth and small-batch production. They have a vision of creating a 100-year company where employees work until retirement and pass along a belief in “doing the right thing” to their children. How do you build a company that will stand the test of time? At Timeless Skin Care, founder Alex Pedersen believes the secret is to be “big enough to deliver and small enough to care.” He and CEO Veronica Pedersen also maintain that Timeless is dedicated to traditional and ethical production.
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